Being part of an innovative adventure in the digital media landscape.
Context
La Presse+ is the free tablet edition of Québec media La Presse, recognized for the quality of its news coverage and the performance of its advertising ecosystem.
Providing quality journalism, freely accessible, while sustaining a viable business model based on advertising revenue.
Methodology
- Interactive design
- Animation and HTML/Javascript integration
- Co-creation and client support
- Internal training and mentoring for less experienced team members
Deliverables
- Turnkey and custom advertising games
- Daily quality control
- Mockups and functional prototypes
Results
- 400,000 daily users
- 52 minutes average time spent on the platform
- Retention time improved by more than 5x for brands
- Smart targeting based on user profiles
Main challenges encountered:
- Adapting to a unionized context that sometimes slowed rather than accelerated progress
- Ensuring viability and feasibility of certain concepts under tight deadlines
Visuals
Approche
Des compétences multiples en synergie
L'intersection de ces trois disciplines — visualisation, rédaction et scénarisation — permet de concevoir des expériences qui rendent l'information complexe accessible et actionnable.