Complete redesign and modernization of the APES Québec website.
Context
APES Québec, an association dedicated to supporting people with disabilities, wanted to modernize its aging website to better reflect its values of inclusion and accessibility. The previous site no longer met current standards in design, accessibility, and performance.
An outdated, low-engagement website with a confusing content structure and complex navigation
Methodology
- Technical and ergonomic audit of the existing site
- Co-creation workshops with the governance team
- Prototyping and wireframe mockups
- Iterative development with regular reviews
- Administrator training for the new site
Deliverables
- Site architecture collaboration
- Content analysis and mapping
- Participatory workshop facilitation
- Content strategy collaboration
Results
- 20% increase in website traffic
- Improved conversion rate (service requests, registrations), + 2,000 connected pharmacists
- Better search engine visibility (top 3 for several keywords)
- Positive user feedback on accessibility and ease of use
Main challenges encountered:
- Managing and integrating the complexity and diversity of the association's member types into the platform
- Evangelizing the team on new design practices
Visuals
Approche
Des compétences multiples en synergie
L'intersection de ces trois disciplines — visualisation, rédaction et scénarisation — permet de concevoir des expériences qui rendent l'information complexe accessible et actionnable.