Acting as an internal strategic advisor to reposition the agency's UX approach.
Context
Symetris needed to enhance its client approach with a vision more oriented toward design thinking and user-centred needs.
Adapting to a heavily technology-driven environment with less focus on product design methodology.
Methodology
- Facilitation meetings and co-creation workshops
- Audits, assessments, and competitive analyses
- Experience journey mapping and individual interviews
Deliverables
- Web audits and financial assessments
- Customer journeys and organizational analysis
- Information architecture and content audits
- Facilitation meetings and co-creation workshops
Results
- Improved discoverability by over 30% among first-time visitors
- Strategic support for clients on content and design
- Product retention improved by over 50% among users
Main challenges encountered:
- Working within tight deadlines
- Catching up on development already underway
Visuals
Approche
Des compétences multiples en synergie
L'intersection de ces trois disciplines — visualisation, rédaction et scénarisation — permet de concevoir des expériences qui rendent l'information complexe accessible et actionnable.